Hello Story Mongers!

Allow me to introduce myself as The B.A.D. Man of Business Stories.

It sounds so rash, but BAD is the new Good. Provided you interpret BAD the best way possible, you are game for tantalizing business stories that stick.

No denying the fact that storytelling is an evolutionary process and time is the only legit parameter of defining its efficacy. But there must be a beginning.

Let’s dive in!

Isn’t it fascinating that all of us are trying to find the perfect recipe for a good story?

A story that suits the character of our brands, personal or business, product or service, alike… a narrative, precisely, to define who we are, what we desire, and how we envisage it. It has to be just good! Oh! That’s so utopian!

When 60 seconds is just enough to bombard our media radar with an unthinkable quantum of content, does it not trigger a nightmare? Does it not pose a challenge to our quest for that dream storyline? Eventually, what defines a good story?

Think. Is it the spices or that fancy dressing that makes it tasty and shareable? What does it take to make your business story remembered? In this tangle, who smirks?

He is your prospect. He who holds the key to your success story. Not you alone, let me assure you that.

So, then friends, what is good for your story? A good beginning and a good ending? Well, that’s what the world is competing for! Why not do something different?

Yes, you got me right! We are not in the game of good!

On the contrary, we will embark upon a journey ridiculously B.A.D.!

We Remember Stories

After compiling bags full of brand stories, live event concepts and designs, brand promotions and a whole gamut of experiences interacting with dynamic people across continents, for nearly two decades, here is my uncommon recipe, commonly referred to as Storytelling. Not quite. I prefer branding it as Business Storytelling based on B.A.D. Principles.

Does that sound overwhelming? Is it very tactical? Or is it, intriguing?

Hold on. Let me explain key facts before we get judgemental (save your surprise).

I have always believed and advised that your client or customer never buys your product or services. Never, ever! Sales theory would say it is you (the salesman) whom your clients buy in. Agreed. But what do they buy in you? Think. They buy your story first. Because, as human beings, we remember stories above data, we remember analogies more rather than analysis.

Attitude, IQ, stylization, personality, eloquence, etc. and the list is exhaustive. But nothing scores if your story is weak.

What’s in a Business Story?

Business is a unique kaleidoscope of key attributes of your buyer, not your solution.  And Business Storytelling is the art of weaving a fascinating love story around your buyer and your solution, every time. It is more frequently than you visit your favourite restaurant.  More regularly than you fill up your fuel tank.

More eloquently than you consume your daily news. More diligently than you brush your teeth. Practically, as frequently as your blink, and as silently as you breathe! Yes, it gets that BAD, yet true!

Is it a Rocket Science?

Yes, it is if you fascinate it to be a megamind!

No, it is not if you know the tricks of harnessing your mind and mapping your audience’s mind, at the same time.

All it needs is a structure and few principles.

No. Business Storytelling has no rules, but it is built on principles.

Because rules bind and restrict our thinking. And then, thinking out of the box becomes an oxymoron. Principles empower us to build on robust foundations and think beyond. Principles grant us the freedom to experiment. Trust me, experimentation is the only catalyst to change. I coined these as B.A.D. Principles of Business Stories!

Who All Should Learn It?

Business Storytelling is the most powerful tool of expression for a whole universe of application platforms, right from your internal presentation to an elevator pitch, from corporate communication to brand building, and from your blogs to training modules.

Your team members, colleagues, clients, stakeholders, customers, audience, and subscribers will remember your stories, not your data.

Business stories are not restricted to business owners or brand custodians exclusively. There’s a bit of story for everyone, including:

  • Corporate Leadership Team
  • Sales & Marketing Teams
  • HR team
  • Corporate Communication
  • Technical & Finance Team
  • Trainers & Coaches
  • MSME
  • Start-ups & Entrepreneurs
  • Social Change Agents
  • Teachers
  • Students
  • Freelancers
  • Bloggers, and
  • Content Developers

"If You Want To Hone Your Storytelling Skills,
You Must Own The Principles Of B.A.D."

Join My Weekend Workshop To Get Started!

weekend workshop

Here is your invitation to explore and experiment with the B.A.D. Principles and Fundamentals of Business Storytelling in my workshops.

Join My Masterclasses To Discover More !

Business Storytelling Masterclass

A deep dive into the threads of constructing Business Stories.

VISUAL STORYTELLING & PowerPoint Design Masterclass

In this masterclass, you will discover the power of Visual Storytelling and Power Point with detailed understanding of designing and amazing animations.

VISUAL STORYTELLING & Video Blog Design Masterclass

Learn all you wanted to know to start and build your own repertoire of stories and master the art of visual storytelling through Video Blogging.

About the trainer

Amit Roy

I have been on an errand to watch, observe and narrate fascinating interpretations of characters through stories over two decades. The medium is a simple extension of dialogue through Branded Promo Content, Films, Audio-Visuals, Animations and Dynamic Presentations.

I have been leading creative and content strategy teams across renowned Advertising, Brand Promotion and Event Management Agencies in the country, working along with multi-national and national brands across the industry spectrum. Being a professional copywriter, lyricist, brand strategist, event planner, photographer, film maker and an animator, my canvas has seen unique extensions of narrations and colours.

I wonder at times though; one needs to be just seeing it differently to make the BAD Principles work!

Now I have embarked upon a journey to create tribes of storytellers who can fascinate the world with narratives that matter. And to learn the tricks and matrix of BAD, there is hardly any scarcity of subjects, neither any age to learn them.

I have meticulously designed presentation workshops, presentation design courses and BAD (read: effective) storytelling skill programs for you to choose from.

Welcome to the Tribe!

Let's Talk

Individual Consultation

Business Consultation


At Contenmaster, we help you identify your challenges,
change your story, create the amazing and transform your
business with the most powerful tool of Business Storytelling.